Designing for Search Engine Optimisation

Versapack homepage

CSS, search-optimised home page for Versapack

Product-specific microsites formed the core of Quin Systems’ strategy for marketing its complete packaging solutions, Casepacker and Versapack.

 

Carino’s designs implemented several techniques to gain maximum visibility in the search engines for a marketing-led set of specifc keywords and search phrases.

  • Using stylesheets rather than tables to ensure that text content is displayed in the right order
  • Optimising text, page titles and keyword ALT tags
  • Appropriate use of headings and other elements according to ‘semantic markup’ principles
  • Linking to the main Web site in order to boost its Google ranking
  • Special attention was paid to headlines and hyperlink text

 

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